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PRESS RELEASE
June 20, 2008
 

Light My Fire introduces SpiceBox

Innovative new spice carrier in the company’s distinctive triangle shape

 

The Malmö, Sweden based company Light My Fire has made a name for itself with a line of products that are as useful in the woods as they are in the city. The latest addition is the SpiceBox, a spice carrier with three airtight compartments for bringing spices with you on outings. The SpiceBox’s soft triangle shape is reminiscent of the company’s award-winning MealKit.

 

“We like to call it our compartment department,” explains company CEO Calill Odqvist.
“It’s a great complement to our other products. And it offers that combination of style and practicality that you’ll find in all our other products.”

 

The SpiceBox fits inside the waterproof container included in the MealKit and is extremely rugged. It’s shock-proof, watertight and it floats. It is also great for carrying medication.

 

“This is one of those cross-over products that should find a popular following both with outdoor enthusiasts and practical-minded city dwellers. We like to say our SpiceBox is as
at home in a forest glade as in the darkness of your briefcase.“

 

 

For further information:

press@lightmyfire.com

www.lightmyfire.com

For more press releases: http://www.lightmyfire.com/242-146-press_releases.htm

Find low and high res pictures: http://www.lightmyfire.com/205-picture_gallery.htm

 

About the Company:

Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals - our products have been taken to heart all over the world by both the backyard and the backwoods survivalist. Products include FireSteel fire-starter, the re-invented mess kit and the popular success the Spork, which sold over a million copies in its first year on the market.