The Mess Kit has been re-invented, finally!
In the last 20 years, outdoor equipment has evolved radically. From skis and boots to tents and climbing equipment - modern technology, materials and design have changed the face of the great outdoors. Yet, one essential piece of equipment, however, has remained unchanged for close to half a century: the mess kit.
“The problem with the great outdoors is the dining arrangements, explains Calill Odqvist,
Managing Director of Light My Fire, the makers of the Mealkit, “so we decided to completely reinvent how you eat your meals outdoors.”
Managing Director of Light My Fire, the makers of the Mealkit, “so we decided to completely reinvent how you eat your meals outdoors.”
Do they have to be both ugly and impractical?
“We looked at all the mess kits we could find and were struck by how impractical and ugly they were. We commissioned Joachim Nordwall, a Scandinavian designer with experience from sports cars and appliances, to see what he could come up with. The result was different from anything we’d seen before. Simple and ingenious.”
The Light My Fire Mealkit comes in four designer colors and includes two plates, a spill-free cup, a “spork” (a combined spoon and serrated fork), a small waterproof box, a colander and a cutting board – all packed away inside each other. Made out of dish-washer safe, environmentally-friendly PP plastic, the kit floats and is as practical in a backpack or boat as it is in a picnic basket or as a lunch box.
An ah-hah experience...
“Suddenly, we had a product that makes as much sense in the city as it does in the wild.
In this age of digital gadgetry, we’ve almost forgotten the thrill of clever everyday objects. My experience with this product is that once you see it, you’ll want to touch it. And, once you touch it, you’ll want to have it.”
Light My Fire is a Sweden-based company that sells fire-making products all over the world. Our famous FireSteel and Maya Sticks have practically re-invented fire-making. Now, Light My Fire has applied its creative spark to something closely related to fire and the outdoors: eating.
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Download a pdf here:
MealKit Press Release Outdoor publications.pdf
MealKit Press Release Outdoor publications.pdf